The description of a real estate listing is one of the most important elements of a listing. It’s the first thing a potential buyer sees when they click on the listing to see more information about it.
So how do you write a description that sells?
There are a lot of different ways to write a listing description. I’m going to share with you some of the ways you can write a great listing description that will help you sell your listing faster and for more money than you ever thought possible!
But first, let me tell you a little bit about how real estate agents write listing descriptions. It can be a little confusing at first, but once you get the hang of it, you’ll be able to write great listing descriptions that sell your listings faster and get you more money in the long run. So without further ado…
## How Real Estate Agents Write Listing Descriptions
Real estate agents don’t write the listing description themselves. Instead, they hire a professional listing description writer to do it for them. That way, the real estate agent can spend their time doing what they do best, which is marketing and selling listings, instead of writing a description for every listing they have on the market.
That means that the listing descriptions you see on the MLS (Multiple Listing Service) and other real estate websites are not written by the agent. They’re written by listing description writers who are paid to write the descriptions for the agent who listed the property. So if you want to learn how to write an effective listing description, you need to know how listing descriptions are written in the first place.
Here are a few things to keep in mind when writing listing descriptions:
1. The listing description is a marketing tool, not a sales tool
Your listing description should not be a sales pitch. It should be a description of the features and benefits of the property, as well as how it compares to similar properties in the neighborhood. You want to make it as easy as possible for a buyer to decide whether or not they want to see the listing in person. If you can do that, you will have a much better chance of selling the listing than if you try to convince the buyer to buy the listing right off the bat.
So if your listing description says something like, “This is a 3-bedroom, 2-bathroom, 1-car garage, single-family home on a cul-de-sac in a quiet neighborhood,” then you are telling the buyer exactly what they need to hear. You’ve made it easy for them to decide if the listing is right for them, and now they just need to see it in person to make the decision for themselves.
If, on the other hand, you write the description like this: “If you are looking for a home with 3 bedrooms, 2 bathrooms, 1 car garage, this is the perfect home for you. It is located on a quiet, tree-lined street in a great neighborhood.” Then you are trying to sell them on the home right away, and you are going to have a hard time convincing them to make an offer on your listing.
You want to give the buyer all the information they need in order to make a decision, but you also want to let them make that decision on their own, without you trying to convince them to buy right away.
2. Listing description writers are paid by the hour
Listing descriptions are usually written for a flat fee, not an hourly rate. That means that they are usually not written until after the listing has been listed for a certain amount of time, and the listing agent has had a chance to sell the listing. That can be anywhere from a few days to a couple of weeks, depending on the type of listing and the number of properties the agent has listed in the past.
The listing agent will tell the listing writer what type of description they want, and how much they are willing to pay for it. If the agent is happy with the description, they will pay the writer, and if they are not happy with it, the writer will go back to the drawing board and try to come up with a better description.
3. The description should be short and to the point
A listing description can be as long as you want it to be, but it should never be more than two or three paragraphs long. If it is too long, the buyer will lose interest and move on to the next listing. And if it is not long enough, the listing will not get enough exposure, and will not sell as quickly as it could have.
When you are writing the description for a listing, you should try to keep it under 250 words. Anything longer than that is going to be too long for most people to read, and anything shorter than that will not be long enough to get your listing the exposure it needs to sell.
4. Make sure the description is clear and concise
The best way to make sure that your description is as clear as possible is to use bullet points. Bullet points are a great way to break up long paragraphs and make them easier to read. They also make it easier for the reader to find the information that is most important to them.
For example, if you have a listing that says “3 bedroom, 2 bathroom, 2 car garage”, you can break that up into three bullet points:
– 3 Bedrooms
– 2 Bathrooms (or 1 Bathroom and 1 Half Bathroom)
– 1 Car Garage
That way, if the buyer wants to know more about the listing, they can click on the bullet points and read more about each one.
5. Include photos
Photos are an important part of a listing description. They are an easy way for buyers to get an idea of what the listing looks like in person, and they are also a good way for the listing to stand out from the rest of the listings in the MLS.
Make sure that the photos you use in the description are high-quality photos, and that they show the listing from all angles. If there are any interior photos, make sure to include them as well.